FacematchpressreleaseJuly2011

Fairfax FaceMatch(TM) Exceeds 10,000 Photo Uploads

For Immediate Release

July 19, 2011

Fairfax Cryobank Exceeds 10,000 Photo Uploads

Fairfax FaceMatch™ uses cutting edge technology to help patients “match”
a photo of their choice to find their ideal sperm donor.

Fairfax, VA –Fairfax Cryobank launched Fairfax FaceMatch™ in February 2011. Fairfax FaceMatch™ is a free high-tech tool that helps patients find their ideal sperm donor. In less than six months, Fairfax FaceMatch™ has experienced over 10,000 photo uploads by patients searching for a donor who resembles their partner, a family member, or even a celebrity.

Fairfax Cryobank Director of Operations, Dr. Michelle Ottey says, “Fairfax FaceMatch™ uses sophisticated mathematical formulas to analyze the shape of facial features to find a resemblance between a photo uploaded by a client and the adult photos of our many extraordinary sperm donors. It uses 44 points on the face to match resemblances and is not a subjective estimation of the resemblance.”

When asked about her experience with Fairfax FaceMatch™, one Fairfax Cryobank patient said, "It really helped us to find a donor who resembled my partner. We used several other criteria to select our donor, too, but this was really something we appreciated!" Another patient who used Fairfax FaceMatch™ remarked, "I don't just like Fairfax FaceMatch™, I love it!"

Fairfax FaceMatch™ was created because patients frequently ask client service representatives who the donors resemble. Once a patient uploads a photo of their choice, Fairfax FaceMatch™ identifies which donors most closely resemble the photo and ranks them in order. The patient can then view detailed information about each sperm donor, including audio interviews, essays, childhood photos, education, interests, and physical attributes.

Dr. Ottey says, “Fairfax FaceMatch™ is intended to provide a fun, interactive way to help patients select a donor. We’ve found that patients enjoy it and have found that it significantly enhances the donor selection process.”

Based in Fairfax, VA, Fairfax Cryobank is one of the world's largest and most experienced spermbanks, offering exceptional donor sperm, sperm storage and embryo storage services.

All press inquiries should be directed to:

Trina Leonard
Leonard Communications

301-530-6700

Fairfax FaceMatch (TM)

Match your partner, yourself or

even someone famous to our donors.

Fun video too! Find out more.